It’s late at night and you want some cheap, fattening food to fuel your stomach after a night filled with questionable decisions. Where do you go? Possibly McDonald’s! But as you eat that burger with questionable meat inside it at 2 a.m., have you ever wondered how McDonald’s came to be? If so, The Founder may be the movie for you! The following review of said movie will be spoiler free so you can enjoy the movie for yourself.
We follow Ray Kroc as an over the hill man in his fifties who is struggling as a salesman in Illinois who meets two brothers (Dick and Mac) that run a burger joint in Southern California. Kroc sees potential in this new speedy system for a franchise opportunity with the McDonald brothers. However, the McDonald brothers quickly learn that they may have made a mistake by letting Ray Kroc have a piece of the pie.
It’s no secret that McDonald’s is one of the biggest franchises in the world today. It’s reach is felt in countries like the United States to lesser known countries like Bosnia and Herzegovina. If any company deserves to have a movie made about how it came to be, that company is probably McDonald’s. Whether you like it or not, McDonald’s was a game changer for capitalism in America, and Ray Kroc was at the center of all of it.
And what better man to put at the center of a movie than Michael Keaton? Similar to Matthew McConaughey‘s McConaissance, we’ve had a little “Keatonssance” the past couple years as we’ve seen him in Birdman and Spotlight in back to back years and we’ll see him again in 2017 as the Vulture in Spider-Man: Homecoming. We’ve loved him for years, and it’s really nice to see him in good movies once again.
However, while Michael Keaton shines as Ray Croc, The Founder, as a whole, falters.
What I Liked
Let’s start out with the positives. The acting, led by Michael Keaton, is pretty spot on all across the board. A couple standouts in supporting roles were both Nick Offerman and John Carroll Lynch as the McDonald brothers. They had a really nice sense of brotherhood together while also being able to receive a lot of sympathy later in the movie for what they deal with in Ray Kroc. But, for better or for worse (and I’ll explain why later), Michael Keaton is the star of this movie. He’s very dynamic onscreen to the point where, even if he’s doing some pretty despicable things to people, you’re still intrigued by him. It’s undoubtedly fascinating to see how the food empire was built through his actions. I wouldn’t be surprised if an Oscar nomination came his way.
What I Didn’t Liked
However, and I’m most likely in the minority when it comes to this movie (evident by the 82% critic rating on Rotten Tomatoes), but The Founder falters from a fatally flawed story construction. The movie sets up with Ray Kroc as our main character. We first see him struggling to make a living selling contraptions to restaurants which gets us all behind him to start since he’s so down on his luck. However, as the story proceeds, Kroc gets progressively worse as a character, chasing younger, married women while ripping off two genuinely nice characters in order to succeed, all the while acting like a jerk. How are we supposed to root for an nonredeemable character? What type of message does that send?
We’ve seen an attempts before to follow a generally less than upstanding leading character in a movie. The Wolf of Wall Street with Jordan Belfort is a great example. He is definitely likable despite his flaws, but Belfort eventually gets his comeuppance for his fatal flaws and spends years in jail after years of success and later learns from his wrongdoings and attempts to help others.
However, Ray Kroc has no arc other than becoming more and more ruthless and even despicable at times. Failing to give the audience a central character that is mostly likable can really detract from the overall enjoyment of the film. I’m not preaching for movies to have perfect characters at the center of the drama, but they need to have characters that have some redeeming qualities in them so that they can be forgiven for their less than stellar actions.
Like I mentioned before, the story of McDonald’s should definitely be told, but I believe that The Founder would have been much more compelling as a story told from the viewpoint of the McDonald brothers so that we have someone to root for in an ultimately tragic story. We would also be able to appreciate Michael Keaton’s performance much more in a true villain role.
The Founder is solidly acted, nicely shot, but unfortunately not as engaging as it should be. The Founder gets a C. My opinion will definitely be in the minority, so if you feel compelled to learn more about the development of McDonald’s then by all means go see this movie.
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